A 2024 Style Snapshot from the Streets of Dubai & Abu Dhabi

From the alleys of Alserkal Avenue to the high-end boutiques of The Dubai Mall, the UAE sneaker scene is booming like never before. Whether you're a die-hard collector or just starting your journey, one thing’s for sure: sneakers aren’t just for sport anymore—they're status, culture, and personal branding all in one.

At Mad Kicks, we stay plugged in to the trends, the drops, and the people who define sneaker culture in the region. Here's what's making waves right now:

🔥 1. On Running Takes Over the Lifestyle Lane

Once considered strictly performance footwear, On Running has crossed over in a big way. Thanks to sleek designs like the Cloud 5 and Cloudnova, plus buzzworthy collabs with LOEWE, On is now a go-to for sneakerheads who prioritize comfort and fashion. The UAE’s love for neutral tones like “All White,” “Pearl,” and “Sand” keeps these flying off shelves.

Must-cop: Cloudtilt 2 LOEWE “White/Khaki Green”

👟 2. Jordan 1s Still Reign Supreme

Air Jordan 1s remain the crown jewel of any rotation in Dubai. From OG colorways like “Bred” and “Royal Toe” to limited editions like the “Union LA” and “Trophy Room,” demand shows no sign of slowing down.

Why? It’s timeless, wearable with kanduras or cargos, and endlessly remixable.

Shop favorites: Jordan 1 Retro High OG “Latte” and Jordan 1 Retro High OG“UNC to Chi”

⚡ 3. Y2K Aesthetics Are Back in a Big Way

The chunky, tech-forward sneaker look is resurging—especially among younger buyers. Think ASICS Gel-Kayano 14, Cloudmonster, and retro-style New Balance 9060s. In the UAE, they’re being styled with streetwear fits and vintage tees, giving old-school silhouettes a modern spin.

Top pick: ASICS Gel-Kayano 14 “Metallic Plum”

💼 4. Luxury Collabs Are the New Flex

In a region where exclusivity matters, sneakers from brands like Chrome Hearts, LOEWE, and Fear of God are becoming the ultimate flex. Whether it’s a pair of Hermès Chypres or a LOEWE x On drop, UAE shoppers are proving that hype meets high fashion here.

Editor’s choice: LOEWE x On Cloudtilt “Beet Red”

The sneaker scene in the UAE is no longer catching up—it’s setting the pace. With a unique blend of streetwear, luxury, and sport, the culture here is diverse, fast-moving, and unashamedly bold. Whether you're in Dubai or Abu Dhabi, there's never been a better time to step up your sneaker game.

Shop the latest drops now at Mad Kicks and stay ahead of the curve.